In order to understand the meaning of the question. We need to first look into what definition of the term “affordance”.
According to sources, the concept of the term affordance was first introduced by the psychologist James J. Gibson in his seminal book The Ecological Approach to Visual Perception. He defined the term; to mean an action possibility available in the environment to an individual, independent of the individual’s ability to perceive this possibility. Below is a demonstration and more elaborate meaning of affordance.
Marc Prensky (2001) quoted “…Digital Natives are used to receiving information really fast. They like to parallel process & multi-task. They prefer their graphics before their text rather than the opposite. They prefer random access (like hypertext). They function best when networked. They thrive on instant gratification & frequent rewards…” He stated that today’s generation are brought up in an era of advanced technology and an omnipresent environment. They have become immune to the works of technology and its uses in today’s society. Therefore the generations of today have inhabited the language and uses of today’s technology.
Surfing or browsing the internet nowadays has become somewhat of a habit for most people. Whether it’s shopping online, locating the nearest restaurant or sending emails to work and friends. The web has become a routine or lifestyle of living to many people.
Social Networking is an excellent example that falls under network media culture. Social networking sites like: Twitter, Flickr, Myspace, Tumblr and Facebook are used for communicating and connecting individuals from around the world. Facebook is one of the main leading social networking sites online today. Statistics show that there are over 8 million facebook users online. The uses of facebook like; posting photos, chatting with friends and sharing things with the online world. Helps to enhance online communication. Posting, chatting and sharing things online shows a sense of your identity to the online world. It also gives the impression of who they are to others.
People have become more accessible to connecting with the online world. Mobile phones have become a huge impact with connecting to the web instantly. Like taking photos and posting it online or sharing your destination of a favourite location with others. The many uses of these devices will help individuals access the online web, which therefore enhances the communication of the online web.
Sharing information online, brings together users &is also a way of socialising and engaging on the web. Hyperlinks are one of many network media culture examples that are used to enhance online communication. Hyperlink: An element in an electronic document that links to another place in the same document or to an entirely different document. Typically, you click on the hyperlink to follow the link. The hyperlink most common is a piece of blue text that is underlined. The affordance of a hyperlink helps to enhance and strengthen the online network. Hyperlink directs the user to the source of information or the location of its related source. It also helps to connect users online. Like the use of hyperlink on social network such as the ‘@’ symbol on Facebook to link a user to another users profile. Or the # (hashtag) symbol on Twitter, which helps users to summarise their tweet using the hashtag.
The affordances of using these types of network media culture examples. Helps to simply do one important thing, and that is to bring users get the information they need. Whether it’s using hyperlinks as a shortcut of accessing information. Or social networks and multimedia sites that connects users and help people to engage and social. These are important examples that help to enhance the online world and its communication.
Mcgrenere, J. and Ho, W. 2000. Affordances: Clarifying and Evolving a Concept. [e-book] Montreal: Proceedings of Graphics Interface. p. 1. http://teaching.polishedsolid.com/spring2006/iti/read/affordances.pdf
Innovative Learning. 2011. Designing Online Learning: Affordances. Available at: http://www.youtube.com/watch?v=RWJMOqu8L8A
Prensky, M. 2001. Digital Natives, Digital Immigrants. [e-book] pp. 1-2. Available through: http://www.marcprensky.com/writing/Prensky%20-%20Digital%20Natives,%20Digital%20Immigrants%20-%20Part1.pdf
Webopedia. 2013. hyperlink. [online] Available at: http://www.webopedia.com/TERM/H/hyperlink.html